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 IN-TRAY PLANTS 

IN-TRAY PLANTS

June 2020 - July 2021
Retail Brand created for Indoor Garden Design




Social Content:
Artek Range Campaign Video

During the first lockdown of 2020 I created In-Tray Plants - an online retail brand for commercial plantscapers Indoor Garden Design. 

This grass roots project soon became my everyday and became recognised as a contemporary and creative houseplant retailer.  From developing the brands' look, language and core values to creating content, collateral, product and most importantly a customer base in a saturated market.  It's safe to say that my role spanned all departments.  With creative at the centre of all I do, In-Tray Plants allowed me explore new ways of retailing houseplants whilst delivering quality product, service whilst maintaining a fresh and current brand image.

In-Tray Plant's journey saw pop-up shops and market stalls, digital events, brand collaborations and much more.  

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You can find more content from In-Tray Plants here.